The Guinness Book of World Records is a timeless classic. Many of us have either flicked through one, heard countless people quote it, or even received one as a birthday gift from Nana. But did »
In destination marketing, standing out from the crowd with a unique offering is key. The competition is cut-throat and there are of course oodles and oodles of tourism destinations around the globe. A while back, the Swedish »
Digital marketing often requires investments in various marketing technology, whether it be a website, an app, a marketing automation system, a banner production tool, or a content management solution. Nothing new there. It has its »
It’s safe to say that most services that Google roll out turn to pure gold. Now they’ve done it again. Google is taking content marketing to a whole new level with a learning initiative which »
When we write content for Digital Mic Drop, it’s very often a case of burning the good ol’ midnight oil. Everyone who is a copywriter, or anyone who has worked in any kind of creative »
There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »
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