IKEA has done it again. They’ve nailed yet another perfectly timely marketing response. When we last checked in with them, they had whipped up a clever on-the-fly flash campaign as a response to a leaked fact about Game of Thrones capes being made by IKEA fur rugs. Before that, […]
Author: digitalmicdrop
If I never saw another roll-up ever again
My roll-up, waiting at a bus stop, on it’s way home or there. Who knows. You guys are marketers, you’ve been there. Dragged that roll-up across town and country. Felt the weight on your shoulder. Cursed how the carry case’s nylon straps dig into your hands or shoulders. Wondered […]
Hubspot’s Dan Tyre on how Inbound marketing changed the game forever
Inbound marketing strategies are now becoming the norm for many companies around the world. We wanted to find out more about how Inbound is changing the world of sales and marketing, so what better than to go straight to the source: HubSpot Sales Director Dan Tyre. This is HubSpot: HubSpot […]
How a naked rock star on a truck in London inspired our marketing blog
Provocative title? Well, not nearly as provocative as the incredible story behind it. This is the tale of how one of the world’s most famous (and infamous) rockers and his manager’s incredible, bold marketing stunt inspired the creation of the Digitalmicdrop.com marketing blog. True story. Let’s take it from […]
How Volvo intercepted the Super Bowl and scored a Twitter touchdown
This is an oldie but goodie. Back in January 2015, leading up to the sporting event of the year in the United States, Swedish car brand Volvo did something bold. Something daring. Something unheard of. You may call it guerilla marketing, you call it a low blow in marketing ethics, […]
The experimental marketing campaign that became the world’s most-viewed live stream
Red Bull Stratos: Experimental marketing like the world had never seen before Back in October 2012 energy drink company Red Bull broke new ground in the field of experimental marketing. They took it to new frontiers. To the edge of space actually. Red Bull sponsored Austrian skydiver Felix Baumgartner […]
The bottle of booze that lasted for 25 years
The original Absolut ad by Andy Warhol Iconic vodka brand Absolut has managed to rock their brand marketing campaigns for over three decades. But no one is born an icon, so how did they do it? The answer: Their bottle. With a bit of help from none other […]
For HR, digital reference checking is the new black
I’ve been away away from Digital Mic Drop for a long time now. Way longer than I would have thought and would have wanted, but time is both flighty and limited. Since my last post, a lot has happened. Here’s some of what’s been going down: I was […]
Purpose-based marketing: Time to do something that matters
Digital Mic Drop has been in a bit of a hiatus state over the past 9 months. That’s a long time for a blog not to be updated. Babies have been both made and born in that time. But, the good news is: I, Peter, your friendly neighborhood […]
What is UX Writing? Amy Johansson, UX Writer knows
Recently, my LinkedIn mailbox has been like a Kardashian sister’s experience seated front-row at an NBA game. I’m suddenly the Belle of the Ball, being courted, recruited and sought after by countless household name companies. I’m still a writer. How the Hell did I manage this? J.K. Rowling I […]