I’ve been away away from Digital Mic Drop for a long time now. Way longer than I would have thought and would have wanted, but time is both flighty and limited. Since my last post, »
You guys are marketers, you’ve been there. Dragged that roll-up across town and country. Felt the weight on your shoulder. Cursed how the carry case’s nylon straps dig into your hands or shoulders. Wondered why »
For over a decade, in my job as a recruitment marketer, I have educated both HR teams and marketers on how to write better job adverts. Now I’m on a mission to take my old »
4 am start today. Brutal. But there’s pure marketing gold at the end of the rainbow. I am on a speed train (in fact, I am on the semi-famous Trainy McTrainface) on my way across »
My Daily Drops is a pretty new thing here on DMD. It’s my attempt to share the more casual stuff that I deal with on a daily basis as a marketer. But I’m realizing that »
When I’m not writing and curating articles for Digital Mic Drop or at my 9-5, where I’m also a marketer, I like to go mountain biking. I do it both for the exercise and to »
I was given a challenge the other day. My CEO said to me, in the context of doing a press release and PR around a major partnership: “If we have one bullet left in the »
At the gym, the beefcakes talk about their leg day. The flexitarians talk about their meat day. Well, tomorrow’s ‘Content Day’ for me! In my day job as a marketing leader, my days in the »
How do you do product marketing in order to make seemingly dull products and services like recycled stainless steel, isotopic lightweight structures, and metal cutting cool and attractive to just about anyone who isn’t (or »
Just when we thought Volvo couldn’t get any better at purpose-driven marketing and general epic-(split)-ness, they killed it. Again. No pun intended, however, this article is all about car safety. So buckle up. Pun intended. »
After that nine-month hiatus, it feels great to be back. Amazing, in fact. It’s been so encouraging to follow our Google analytics day by day (incredibly addictive, by the way!) and see that you readers »
Back in 2017 we dove into the do’s and don’ts of headshot photography when we spoke to photographer Andy Foster. Headshots and professional photos are becoming increasingly important in today’s marketing landscape where a lot »
One of the most precious things a marketing team, or as an individual marketing leader, can collect is feedback. A lot of the time us marketers collect feedback after the fact, i.e. after the event »
Yesterday I had the most inspiring meeting I’ve had in a long time. Yes, really. I met with a potential partner for my day job to discuss digital and offline meeting places to help job »
In 2016 Volvo stole the Super Bowl by hijacking the competitors’ advertising and media coverage. This year, they turned a major car show in Brussels into a job fair and managed to snag most of »
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