In destination marketing, standing out from the crowd with a unique offering is key. The competition is cut-throat and there are of course oodles and oodles of tourism destinations around the globe. A while back, the Swedish »
There’s an old saying that goes “There’s more than one way to skin a cat.” Well, the PR and marketing folk at IKEA recently showed that there’s also more than one way to school a »
Iconic vodka brand Absolut has managed to rock their brand marketing campaigns for over three decades. But no one is born an icon, so how did they do it? The answer: Their bottle. With a »
Adobe is back with a new campaign that is sure to put a smirk on every marketer and designer’s face. When we last checked in on them, the image editing giant was launching their stock »
Red Bull Stratos: Experimental marketing like the world had never seen before Back in October 2012 energy drink company Red Bull broke new ground in the field of experimental marketing. They took it to new »
Let’s continue on the theme of creative and inspirational awareness marketing campaigns. We’ve previously highlighted the Kiss Cam for unbiased love, IKEA’s unusual campaign to raise awareness of the Syrian refugee crisis and Sarah’s Journey – a Kickstarter project »
The Flic Bluetooth button is an ingenious little invention that helps you control everyday things. You can control the lights in your home, your stereo, your coffee machine, your TV, your thermostat, and more by »
The so-called ‘Kiss Cam’ is a cute, romantic feature at many sporting events in the United States. But what if it could be used for something more? What if it could be used to actually »
NRJ Star Night is one of Switzerland’s largest music events, hosted by radio station network NRJ. Numerous national and international acts hit the stage to entertain a crowd of no less than 13,000 people. Photo »
…we thought we’d share an adorable little Valentine’s Day campaign, created by a crafty team of marketers at IKEA in Southeast Asia. Relationships do not usually come with a manual, even though it would sure be great »
Friday the 20th of January 2017 was a big day in the United States. It was Inauguration Day, the first day on the job, for President Donald J. Trump. This was the culmination of a »
It seems there’s no end to the creativity in the IKEA marketing team. They just knocked it out of the park with their thought provoking refugee campaign ’25 m2 of Syria’ and now they are »
Music streaming giant Spotify is becoming known for ingenious marketing that goes viral like a Lennie Kravitz concert crotch shot. Remember that time when they went viral by thanking a user for her fantastic feedback through »
When Mall of Scandinavia, a new mega-mall in Stockholm, Sweden, was gearing up for its grand opening their marketing team wanted to get some brand activation going. They wanted to attempt to capture the attention of the »
Digital Mic Drop is all about highlighting incredible campaigns and this one campaign aimed at helping refugee children struck such a chord with us that we reached out to the creator to find out more »
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