For over a decade, in my job as a recruitment marketer, I have educated both HR teams and marketers on how to write better job adverts. Now I’m on a mission to take my old »
In 2016 Volvo stole the Super Bowl by hijacking the competitors’ advertising and media coverage. This year, they turned a major car show in Brussels into a job fair and managed to snag most of »
I recently met with an HR Manager at a large international company, her team, and representatives from their Marketing team to talk about recruitment marketing, job advert optimization, and employer branding, as I have done »
At companies? In many cases - no one, it seems. However, candidates care. A lot. Job ads, or job postings, are often the very first impression a potential candidate (or potential future employee) will get »
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