Author: digitalmicdrop

  There is a lot of buzz around marketing- and social media influencers in today’s online landscape. We wanted to find out more about why they are considered so important, so we reached out to one of the world’s leading marketing experts, Mark Schaefer.   Mark is an internationally-acclaimed college […]

  The essential guide to writing a really great job advert Writing a really great, keyword optimized and targeted job advert is not easy. But, it’s worth putting in the time and effort because when it comes time to recruit, regardless if you are a running » Q&A with ex […]

  Catchy title huh? Well, let me start by saying this. There is no silver bullet for SEO and you can’t just invest 15 hours on an SEO project and expect top ranking on Google for your website for all eternity. SEO work is a continuous project that requires time, […]

  The pros and cons of outsourced marketing tech   Digital marketing often requires investments in various marketing technology, whether it be a website, an app, a marketing automation system, a banner production tool, or a content management solution. Nothing new there. It has its »   Top Influencer Sam […]

  Did Norwegian just pull off the funniest real-time marketing campaign of the year?   The crafty marketing team at Norwegian, a rapidly growing low fares airline, picked up on the recent news of Hollywood super couple Brad Pitt and Angelina Jolie’s pending divorce. Norwegian hit the nail dead center […]

  With their epic blue bag rip-off response to Balenciaga that made it to every blog and news outlet around the world faster than you can say “teeny-tiny allen key” fresh in mind, IKEA is back with another amazing flash marketing response.   And yes, it has landed them yet […]

  Our article about Google’s free digital marketing certification went completely bananas and so, so many of our readers signed up to get certified and learn digital marketing or take their existing marketing skills from good to freakin’ awesome.   Therefore, we thought we’d dig up some more free digital […]

  We are marketers, we get it. Sometimes you don’t need all the fluff and all the background info. Sometimes you just need someone to tell you how to do that thing you need to do in simple, straight forward terms so that you can get it done.   That’s […]

I recently met with an HR Manager at a large international company, her team, and representatives from their Marketing team to talk about recruitment marketing, job advert optimization, and employer branding, as I have done countless times before. ”HR and Marketing are going to start collaborating more!”   The HR […]

  We love speaking to influencers and get their take on the world of marketing. Recently, we had a chance to catch up with Swedish influencer Nina Jansdotter for a quick-fire round of questions about marketing trends, her love of People-to-People marketing and why traditional branded ads don’t work anymore. […]